BIGPACK Flagshipstore, Shanghai 2013.
220 sqm. All images done by Carsten Lange.
The task was to develop the complete brand architecture and identity for BIGPACK's first launch in asia.
Concept Design in collaboration with CJCC.
The german Sparkasse Bank approached us to develop a concept together with 4P Consulting to restructure an inner city block. The idea was to link the scattered entrances and shops in the groundfloor by creating a big sparkassen experience world. Within in this themeworld a couple of shops were sketched out. The entire concept was shown as a fly thru animation to the client.
KRAFT FOODS was one of our clients for whom we designed and executed fair boothes together with HLD Events. We were happy to see a lot of kids at the Family Day.
The second booth was designed for "Voice of Creativity" Event which was a company event to celebrate and showcase the latest achievements.
Tartufi Albani first approached us to design a fair booth for the luxury fair shanghai. Afterwards we worked out the entire brand strategy with them and made the concept and execution for store improvement, packaging and webpage consultation. For execution was Erica Feng responsible, who has more than 5 years experience in eventmanagment and execution. Sylvian Fung was responsible for the webpage.
Multi-media changes the way consumers experience products. Through new methods of interaction, customers can now freely explore, turn, open and even operate a product online. High-quality renderings replace photography and video.
All projects were developed for INDG.
Product videos explain specific features of a product in the most condensed and exciting way. Achieving the desired efficiency, consistency and production speed, the approach is to create video frameworks of modular and reusable ingredients. These can be reused across a whole product range and are easily adapted to different languages and markets.
All projects were realized by INDG.
Rebranding the online landscape of Philips TV, merging functionality of the TV Buying Guide with the Category Page. As a result the experience of browsing / finding the right TV should be much simplified, and more engaging throughout all platforms and devices.
This project was developed for INDG / TP Vision
Augmented Reality changes the way consumers experience products. With the development of new technology customers can virtually explore, turn, open and even operate a product online.
These projects were developed for INDG / Philips.
It is our absolute passion to create, direct and visualize interiors. Most of these images were created around certain brand or product experiences, for both online and offline communication.
At the entrance of their new head office in Amsterdam, Vodafone wanted to create an atmosphere that would inspire and engage visitors with differentiating content. Vodafone eyed a new innovation called LE3D that was the first of its kind and not yet deployed anywhere before. The LE3D ball would actually be emitting Vodafone branded content across the main entrance hall. It is a highly innovative form of 3D digital signage.
For INDG we created all the required content and ensured that it would be running on the LE3D ‘magic’ ball. The result was quite amazing and created a lot of buz during the opening ceremony.
Marks & Spencer wanted to deploy a multi-channel retail solution for their home furniture category. The aim was to create a whole new shopping experience platform ranging from online to offline and instore, combining inspiration with personalization and purchasing of products.
The project was developed for INDG. For more information visit indg.com
For the closing ceremony of the cultural capital year / Ruhr2010 in Essen we developed a projection mapping that spans across all four sides of the SANAA cube.